Download Festival Enters Second Life
The Sine Wave Company is promoting a treasure hunt across Second Life, to win a signed guitar.
If you can find all the clues, hidden in nightclubs, guitar stores and gothic castles across the grid, you could win a guitar signed by all the bands at this year’s Download Festival.
Festival director, Stuart Galbraith said: “Having the Download Dog integrated into Second Life is a fantastic opportunity for both communities to interact and bring the Download Festival to a world wide audience. Our online community has made Download Festival the essential event that it is today and bringing this to a wider audience is a concept that is extremely exciting.”
Rohan Freeman of The Sine Wave Company, who are involved in the Dog’s venture into Second Life said of the competition “Second Life has tens of thousands rock and alternative fans doing weird and wonderful things. When Live Nation wanted to run a competition for all their people, it was easy to bring everything together and draw on the creativity of lots of people all at once. Second Life is a community, and the people building it care about that community. Feedback from citizens I am dealing with is excellent. Because we are getting them involved.”
