About Us

Who are we?

3D Animations, Content and Software Development for immersive virtual environments

Sine Wave Entertainment specializes in creative design, content and software development for immersive virtual environments. We help our clients create virtual environments, including creative design and content development for entire virtual worlds and also software development to integrate new and existing applications with existing virtual worlds. We are also a leading V-Commerce expert, having sold more than 3 million virtual goods with a proprietary library of 15,000 virtual goods that retails across a range of virtual worlds including leading platforms like Second Life and IMVU. Our services include creative design, content development, motion capturing, software development and consultation for 3D virtual worlds.

Management Team

Rohan Freeman, CEO

Before founding Sine Wave Entertainment, Rohan was a director of Europe’s largest media investment company, Ingenious Media Plc. He has written extensively on the economics of media and entertainment for the Financial Times, Deloitte Consulting and Forrester Research.

Adam Frisby, Director & CTO

Adam is one of the founding developers of OpenSimulator, the opensource platform for the 3D Internet. Before joining Sine Wave Entertainment he founded the Azure Islands, a community with a peak of 400 regions in Second Life? and DeepThink, a leading virtual world development company.

Nick Alexander, Chairman

Nick founded Virgin’s first computer game in 1983 and became CEO of Sega Europe in 1991. He ran Future Publishing for Pearson Group after their £52m acquisition and was sold again in 1998 for £150m, having doubled turnover and quadrupled profits. Nick is also currently Chairman of mobile game publisher Connect2Media and of the start up social game discovery portal TeePee Games.

Anil Hansjee, Non Executive Director

Anil was until recently Head of M&A for Google EMEA, responsible for over $450m of deals. Anil is currently an Advisor to LEPE Partners, EQT, Creandum, FON, Badoo, The Charity Engine, Bookingbug, Sine Wave Company, RollUp Media, & Seedcamp. Prior to Google, he was at IDG Ventures, investing in Lionhead & Shazam. Wired magazine named Anil as a UK top 50 digital power broker.

Richard Gourlay, Director

Richard Gourlay is Managing Director of Sussex Place Ventures, and General Partner of Regents Park Partners, a venture capital fund with close ties to alumni of London Business School. A former journalist with the Financial Times, Richard has been a venture capital investor in technology businesses since the mid 1990s.

Aubrey Fry, Creative Director

Aubrey started his career at De Lane Lea as a production assistant. He worked on films including, Harry Potter, Charlie and the Chocolate Factory, Kingdom of Heaven, The Constant Gardener, Alexander and Vera Drake. He then became A&R Manager for an independent record label, developing emerging musical talent such as Sneaky Sound System and went on to co-manage Long Range Music.

Allen Xiao, Director & Shanghai GM

Before joining, Allen spent several years with software outsourcing company Augmentum, in Shanghai. He led several teams and completed different projects for US and European clients. He also worked in London for two years with Sine Wave, leading the product development for the company. Now he heads the overall management of the Shanghai office.

Jess Lebow, Lead Game Director

Jess is a veteran game designer, writer, and producer whose work has brought the worlds and stories of many games to life including Magic: The Gathering, Guild Wars, Pirates of The Burning Sea, League of Legends, and many others. His accomplishments include six shipped video games, five published novels, dozens of card and board games, hundreds of magazine and online articles, two completed marathons, and one very thick book on beer.