CEO - Rohan Freeman
Before founding The Sine Wave Company, Rohan was a director of Europe's largest media investment company, Ingenious Media Plc. He also sits on the Reform Club Science & Technology Committee and has written extensively on the economics of media and entertainment for the Financial Times.

CTO - Adam Frisby
Before joining The Sine Wave Company, Adam developed programming interfaces to allow third party applications to connect to Second Life. He also owns the Azure Islands, the second largest land mass in Second Life.

Legal affairs - Arnold Rosen
Arnold Rosen is also senior partner of R.A. Rosen & Co. and has been a commercial lawyer specialising in litigation and intellectual property law for more than 25 years.

Business development - Aubrey Fry
Before joining The Sine Wave Company, Aubrey was head of sales at Daddy Fresh Music. He previously worked in film production for De Lane Lea.

Operations manager - Janet Kolind
Before joining she was head of operations at media investment firm Invicta Capital. Janet is responsible for the administration and financial management of the company

Product manager - Shiyi (Allen) Xiao
Before joining, Allen spent 3 years with software outsourcing company Augmentum, in Shanghai. He led several teams, completing different projects for US and European clients. He is responsible for the new product development and project management of the company.